Japan Tourism Sees Recovery, Guam Sees Visitor Increase
(Pacific Daily News, by Jerick Sablan) – According to preliminary figures from the Guam Visitors Bureau, there has been an increase in Japanese tourists to Guam this month. Compared to March 2011, the number of Japanese arrivals this month reflects a 6.7 percent increase.
After Japan’s triple disaster, the visitors bureau saw an average decrease of 16.1 percent from April to September 2011.
Tony Muna Jr., spokesman at the visitors bureau, said the market is getting better.
“There are increases, not by much, but it is getting better,” he said.
After last year’s earthquake, tsunami and nuclear power plant disasters in Japan, GVB launched a new way to market Guam to Japan, called the Omoide-Guam campaign.
Omoide means to make memories in Japanese, and GVB is marketing Guam as a place to make memories, said Muna.
“After a disaster people want to spend time together with their families so we are marketing Guam as a place to make memories with the family,” said Muna.
After the disaster GVB moved its marketing efforts to western cities in Japan, but the Omoide-Guam campaign is geared toward a national reach, said Muna.
In 2011, Guam’s share of visitor arrivals from Japan reached 824,005, visitors bureau numbers show.
Between January and the first week of this month, Guam’s Japanese tourist arrivals are up 0.8 percent to 174,753, GVB data show.
Over the years, Guam has kept a steady share of 5 percent of outbound travelers from Japan. However, because the total number of outbound travelers has decreased, it means the number of Guam’s share of Japanese visitors has also decreased.
Muna said Japan is still the main tourism market for Guam with 70 percent of the total arrivals. However, GVB is looking to diversify the market.
“Due to an increase in our secondary market, we were able to buffer the effect of the disaster,” said Muna.
Arrivals from Taiwan, Russia, and South Korea helped the market not decrease significantly with only a 2.1 decrease, said Muna. GVB is looking to reach these markets.
“We want to work to market Guam to these other areas,” said Muna.
Topics: Guam tourist statistics, guam visitors bureau, gvb, Japan tourism, Japan tourists to Guam, Omoide-Guam campaign





